‘wallet leather blue’, not ‘wallet leather wallet blue’)Īfter successfully finishing your research and listing optimization, it’s important to observe how your rankings develop over time on Amazon. You only need to use every unique word once – no need for repetition.Do not use more than 249 bytes including spaces and punctuation.Second, add your words to the ‘backend keywords’ field on Amazon (not visible on the listing page): All fields have the same weight and relevance for the Amazon algorithm.Search terms in A+ Content are not considered for Amazon rankings.Use your keywords in the title, description and bullet points.After researching your target search terms with Sonar keyword tool, you’d need to add them to your product listing on Amazon and optimize it.įirst, focus on optimizing for conversion in the fields visible on the product page:
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